Monday, December 10, 2007

Mortgage Interest Rates

To understand why mortgage rates change we need to know why do interest rates change and there is not one interest rate, but many interest rates!


Prime rate: The rate offered to a bank’s best customers.

Treasury bill rates: Treasury bills are short-term debt instruments used by the U.S. Government to finance their debt. Commonly called T-bills they come in denominations of 3 months, 6 months and 1 year. Each treasury bill has a corresponding interest rate (i.e. 3-month T-bill rate, 1-year T-bill rate).

Treasury Notes: Intermediate-term debt instruments used by the U.S. Government to finance their debt. They come in denominations of 2 years, 5 years and 10 years.

Treasury Bonds: Long debt instruments used by the U.S. Government to finance its debt. Treasury bonds come in 30-year denominations.

Federal Funds Rate: Rates banks charge each other for overnight loans.

Federal Discount Rate: Rate New York Fed charges to member banks.

Libor: : London Interbank Offered Rates. Average London Eurodollar rates.

6-month CD rate: The average rate that you get when you invest in a 6-month CD.

11th District Cost of Funds: Rate determined by averaging a composite of other rates.

Fannie Mae Backed Security rates: Fannie Mae, a quasi-government agency, pools large quantities of mortgages, creates securities with them, and sells them as Fannie Mae backed securities. The rates on these securities influence mortgage rates very strongly.

Ginnie Mae-Backed Security rates: Ginnie Mae, a quasi-government agency, pools large quantities of mortgages, securitizes them and sells them as Ginnie Mae-backed securities. The rates on these securities affect mortgage rates on FHA and VA loans.

Interest-rates move because of the laws of supply and demand. If the demand for credit (loans) increases, so do interest rates. This is because there are more people who want money, buyers, so people who are willing to lend it, sellers, can command a better price, i.e. higher interest rates.

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Tuesday, November 27, 2007

The Secret Behind Popular YouTube Videos

The Secret Behind Popular YouTube Videos

With the rising popularity of video sharing sites such as YouTube, a market has opened up for firms who can effectively promote these videos online. With big brands now focusing on viral marketing campaigns, many are turning to these companies who specialize in promoting video clips online.

A post by Dan Ackerman Greenberg on the TechCrunch blog highlights some secret strategies these firms use to make videos "go" popular online. The secrets cover design, promoting the video and optimizing title/description tags on YouTube. Below is a brief summary, but for the full version visit the Techcrunch post.

Design

  • Keep the video between 15-30 seconds
  • Make it easy for others to remix the video
  • Don't make the video an outright advertisement
  • Make it shocking
  • Use dramatic/fake headlines
  • If all else fails, appeal to sex

Promoting the Video on the Most Viewed Page
Videos need 50,000 views to get to the most viewed page, so how do you get there?

  • Blogs - Reach out to relevant blogs and actually pay them to post your videos.
  • Forums - Start new threads and embed videos in them.
  • MySpace - Embed the video in the comments area of friends myspace pages.
  • Facebook - Similar to MySpace, share the video with friends.
  • Email Lists - Send the video to an email list
  • Friends - Email friends/family with the video and encourage them to pass it on.

Title and Thumbnail Optimization

  • Titles can be changed an endless number of times so work with a catchy headline for the first couple of days and play around with it until you find one that sticks.
  • Make sure thumbnail images are clear
  • Try to include a face or person in the thumbnail

Commenting

  • Create multiple accounts and have a conversation with yourself to create controversy.
  • Delete comments that post negative sentiments about your brand/startup.
  • Make comments interesting to engage viewers.

The original TechCrunch post sparked some heated discussion between Dan and readers, with many saying this form of marketing was simply spam. Dan the made a follow up post to clarify some of his marketing tactics, but again readers opinions seem to be unchanged.

Monday, November 26, 2007

Secured Homeowner Loan

Many people don’t consider a secured home loan, because of the fear of losing their home. Having a secured homeowner loan, would mean they will be securing the loan against their house, so in the event of failing to make their repayments, they could lose their home, but a secured homeowner loan has many advantages over unsecured borrowing.

Advantages:-

1) It allows you to borrow a larger amount as compared to a personal loan, even if you have a bad credit history.

2) You can borrow the amount over a much longer period.

3) More likely to be accepted for the loan

There are ways to protect your payment. For a little bit extra money each month insurance can be had that will take care of your loan repayments, in the event of you losing your employment, or falling sick. For that purpose people are advised to visit a specialist who can help, find the best suitable secured homeowner loan.

Not every lender welcomes applications with poor credit score. However, being a homeowner, you are in the position to get a secured homeowner loan (Large Amount). There are many homeowner loan companies in U.K, and interest rates vary from lender to lender. Therefore it’s always better to consult a loan specialist in order to get cheapest secured homeowner loan with best terms and conditions.

Ninad is an article writer, and has written authoritative, financial articles about Cheap Secured Loans, secured homeowner loans and Bad Credit Homeowner Loan etc. He is currently assisting http://www.uksecuredhomeownerloan.com as a promoter.